Marketing+The+Way+We+Plan+to+Do+It

**
 * __Marketing: The Way We Plan to Do It__

__**Objectives**__ The objective of the research is to get television viewers thinking about the product placements they see while watching their regular programming. This report should alert viewers and allow them to recognize common products and brands in the programs they watch. This will determine how effective and convincing product placements are in getting the audience members to purchase them.

The goals are to allow regular television viewers to fully recognize product placements within the programs they watch. Viewers will understand the techniques television programs use to incorporate brand name products within the shows' environment. By focusing on some of the techniques used in product placements, viewers can learn how his/her subconscious can be effective by these techniques and how to prevent such persuasion from occurring.
 * __Goals__**

The main audience consists of individuals and television viewers who are interested in consumerist behaviors. The research will bring into light how effective product placements are used and how this effects both the viewer and the corporations providing the advertisement.
 * __Audience__**

__**Key Messages**__
 * Demonstrate how product placements create brand awareness within the viewers' subconscious.
 * Demonstrate negative effects of product placements and how they can cause viewers to purchase goods they don't really need or want.
 * Prove product placements within television programs should be regulated, since they can sometimes be overpowering and take advantage of the viewer.
 * Demonstrate how product placements are necessary to support television programs/networks and create an effective use of advertisement space.

__**Strategy**__ The strategy of the research is to get viewers to think about what they are watching on television, and provide an in-depth analysis of television programs. This will be able to prove, through the use of examples, that recognizable brand name products can be visible within a show's setting, props, or heard within the show's dialogue.

__**Tactics**__ The tactics will involve creating awareness campaigns via the Internet and television. The report will focus on product placement and its success in getting viewers to purchase goods. The research will involve comparisons between individual programs, networks, and products, with the use of visual examples, which will incorporate instances of product placement.

__**Measurement**__ The measurements within the research will focus on the total number of product placements for a particular product and the numerous times they have successfully convinced viewers to purchase the product. The measurements will also focus on the costs of adverting within television programming according to their time slot, cost of producing the program, and popularity. This will help determine the show's target market and if the product successfully suits the show's environment and viewer demographic.