Communication+Strategy

Our message is to create awareness and advocacy among television viewers because corporations incorporate product placements within news and entertainment programming. Corporations do this to viewers, in hopes of publicizing products being displayed. This creates product awareness by placing commercial products into the environment of the program in a way which, suits the setting, plot, or character traits.
 * __ Communication Strategy __ **
 * __Our message and what we want to achieve__**

__**Our audience**__ Our target audience deals with the mainstream television viewing audience, both male and female, ages 12-35. The audience who would be interested in our research would be individuals interested in marketing and those educated within the field of communications.

The best way to reach our target audience is through the use of television media. The main focus is on product placement within television therefore, it would be ideal for information to be broadcasted via a mainstream television network. Of course this is only an ideal. We will actually be constructing a web page with information regarding product placements in television. There will be many photos and videos from popular programs as a way of getting people to think about how commercial products can be incorporated into the programming they watch regularly.
 * __Ways we reach out to our audience__**

__**Who we are**__ The group members are Anthony Barbieri and Jessica Ross. Both are enrolled in the CCIT program and take interest in the analysis of media (for more information, see resume).

Our research will consist of how product placement has a negative effect on viewers. We will be using examples from popular mainstream television shows and will be discussing the persuasiveness of this form of advertising.
 * __The message we want you to understand__**

__**What we want to change**__ We hope to encourage change by suggesting the possibility of reducing product placement and to push for regulations regarding product placement. We hope that by regulating product placements and reducing its use in television programs advertisers will not be able to manipulate viewers. This would create a standard for all television advertisements.

The influences are a wide range of popular television shows and products such as American Idol and their use of Ford and Coca-Cola products. We plan to use many examples from popular programs from a variety of genres.
 * __Our Influences__**